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Black Friday
20% OFF
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& 15% OFF EVERYTHING ELSE
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Guides & education
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💎 How to Choose the Perfect Loose Diamond: A Step-by-Step Guide
Learn how to choose the perfect loose diamond with our step-by-step guide. Understand the 4Cs, shapes, certifications & more—shop wit...
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💎 The Modern Sparkle: Why Lab-Grown Diamonds Are Redefining Luxury
In the past, luxury was defined by tradition. But today, a new generation of buyers is asking smarter questions: about value, ethics, sus...
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💎 Why Millennials & Gen Z Are Buying Loose Diamonds and Loving It
Millennials and Gen Z are redefining how diamonds are bought by opting for loose, GIA-certified stones over pre-set rings. They value tra...
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